“It’s something we’ve been wanting to do for years,” guitarist and vocalist Ben Hozie of Bodega explains of their upcoming album, Our Brand Could Be Yr Life – a collection of catchy indie-rock ruminations on the slow-creep of corporate-think into youth culture, first written eight years ago.
Then known as BODEGA BAY, the Brooklyn group recorded those songs as a paradoxical double album. “It was super meticulous but aggressively lo-fi at the same time,” Hozie laughs, recalling thirty three tracks they “treated like a lush Brian Wilson epic but recorded through a scrappy MacBook mic.” Pretty much no one heard the ensuing self-released album outside of Bushwick, he insists.
But for Hozie and vocalist Nikki Belfiglio – BODEGA’s other driving force – it retained a special place in their hearts, as more than just music. “It was a statement,” the guitarist beams. “Where the philosophy we loved and music we loved began to combine into one package,” Belfiglio adds. Now, BODEGA – completed by lead guitarist Dan Ryan, bassist Adam See and drummer Adam Shumski – have reinterpreted Our Brand Could Be Yr Life for 2023.
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